Help the customer always BE right.

The old saying that “the customer is always right” is hard to accomplish. The implied outcome is business will bend (within reason, of course) to cater to the needs or wants of the consumer so as not to lose them. In the world of brick and mortar, this meant avoiding the possibility of the customer […]

Read More

Thinking Mobile

It’s not news (we hope) that mobile technology rules the day. If you expect success, you simply must incorporate mobile web functionality into your business model. That may be an app, a mobile-optimized website, both or even a combination of primarily mobile-minded strategies. Be mobile-minded. Too often, we see a strategy employed where a mobile version […]

Read More

Things to read while you’re holiDAZEing.

The home stretch has arrived. It’s Christmas week, and after we’ll all be gearing up to ring in the New Year. Back in November, we suggested a few things to help you make the holidaze work for you. Here are a few more. If you haven’t checked out our other project—Grabbing the Good Life—now is a great […]

Read More

Your turkey coma reading list.

You’ve just finished your second or—if we’re being honest—third helping of Thanksgiving fixin’s. Your options are slim: a pick up game with the kids outside (you’re way too full), an awkward conversation with relatives over coffee or that inviting, open spot on the sofa. Yep, sofa it is. So you’re able to make the Holidaze […]

Read More

The Value of the Value Menu

The “value menu” is widely used at establishments you may not want to compare your business to, but they’re on to something. It is simply the concept of bundling of the things you not only like—but need—all in one spot at a great value. The implication of packaging is you’re not only getting convenience, but […]

Read More
Page 1 of 612345...Last »