SEO, PPC, optimization, oh my!

Imagine you’ve just finished the next iteration of your website, the perfect representation of your business in bits and bytes. One thing: How do you expect your future customers to find it? This might seem like a silly question, but we see too many small business owners sitting back and expecting customers to magically stumble […]

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CRM 101: Setting yourself up for success with contact relationship management

It’s easy to get drawn in by the siren songs of CRM (contact relationship management) tools. They promise greater efficiency, better data, and best of all, more sales – who doesn’t want that? But many startups and small businesses stumble when getting started with a CRM. Analysis paralysis can prevent them from getting started, or […]

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Help the customer always BE right.

The old saying that “the customer is always right” is hard to accomplish. The implied outcome is business will bend (within reason, of course) to cater to the needs or wants of the consumer so as not to lose them. In the world of brick and mortar, this meant avoiding the possibility of the customer […]

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Thinking Mobile

It’s not news (we hope) that mobile technology rules the day. If you expect success, you simply must incorporate mobile web functionality into your business model. That may be an app, a mobile-optimized website, both or even a combination of primarily mobile-minded strategies. Be mobile-minded. Too often, we see a strategy employed where a mobile version […]

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